The Foundation for Every Communication
Everything You Need to Understand Your Audience Base
Audience Overview
Channel Reach
Deliverability Profile
List Acquisition
AI-Powered Enrichment
Audience Overview
See your full contact database at a glance. Track total contacts, attribute distribution across fields like age, city, and country, and profile completeness across your audience.
Channel Reach
Know who you can reach on each channel. Understand the share of your audience with valid email addresses, mobile numbers, web notifications, and app notifications.
Deliverability Profile
Stay updated on email and SMS deliverability across your database. Track delivery, bounce, spam, and unsubscribe rates for email, along with delivery, rejection, expiry, and DND rates for SMS.
List Acquisition
Understand where your audience data is coming from. Identify the sources and methods behind every contact added to the platform, with trends over time.
AI-Powered Enrichment
Get recommendations from Genie on how to improve profile completeness, from capturing missing mobile numbers through email outreach to collecting demographic data through forms.
Why Audience Data Analytics Is Different
Data Health in One View
Most platforms show a contact count. Audience Data Analytics shows what those contacts actually mean: how complete they are, how reachable they are, and how ready they are for engagement.
Channel-Ready from the Start
See exactly who you can reach on email, SMS, and notifications before you plan a communication. No surprises at send time.
AI That Tells You What to Capture
Genie does not just highlight data gaps. It recommends practical ways to close them through the communications, forms, and journeys already in your platform.
Connected to the Rest of the Platform
Every gap you spot can be addressed with a communication, a form, or a journey in the same system.
Start with a Stronger Audience Base
See how Audience Data Analytics gives you a complete view of your customer data.
Frequently Asked Questions
Audience Data Analytics shows the health and readiness of your audience base, including contact volume, profile completeness, channel reach, and acquisition sources.
Audience Data Analytics focuses on the state of your overall audience database. Audience 360 focuses on behavior and engagement at the individual profile level.
You can see how complete your profiles are, which attributes are well populated, and where your biggest data gaps are.
Yes, RESUL shows channel reach across email, mobile, web notifications, and app notifications.
Yes, the page is designed to show whether your audience is reachable and how healthy that reach is across supported channels.
Genie helps surface data gaps and recommends practical ways to improve profile completeness using forms, communications, and journeys already in the platform.
Better audience data leads to better targeting, better personalization, and fewer wasted sends across every communication you run.