Audience Segmentation

Engage only the right audience with RESUL’s advanced segmentation and real-time targeting capabilities.

Segment Perfectly in Minutes


Unlock a Wealth of Attributes

Consolidate audience data from the first-, second-, and third-party sources for an expansive list of attributes—demographic, transactional, behavioral, locational, device, persona, and much more. With each interaction and every campaign, RESUL automatically derives data like campaign response, audience lifetime value, propensity score, sentiment, and more as selectable attributes to perfect your targeting capabilities over time.


Define your Target Audience

RESUL’s intuitive interface takes the complexity out of advanced segmentation. Choose from diverse attributes and easily tweak your target lists with advanced filters.


Add Dimension with Personas and Lead Scores

RESUL’s fully configurable, segment-of-one B2B/B2C persona creation and lead scoring capabilities can determine individual audience values based on your specific business needs and priorities. Use personas and lead scores as attributes to further fine-tune your target segments, frequency and lifetime cap settings, and audience insights.

Audience Segmentation - Dimension With Personas and Lead Scores
Audience Segmentation - Smart Segments

Create Smart Segments

Combine multiple segments and specify your ROI and cost parameters to create a single AI-generated smart segment. Update segments in real time as your total audience database grows. By revealing a target segment’s potential reach, engagement, and conversion rates based on past interactions and real-time insights, RESUL makes it easier than ever to calculate ROI, set accurate goals, and achieve true outcome-driven marketing.


Create Ad-hoc Segments and Seed lists

Upload CSV files—with as many as five million records each—into RESUL to create time-sensitive segments and use them for campaigns without adding them to your existing database. Build seed lists that comprise only internal team members to test out campaigns before delivering them to the actual audience.

Audience Segmentation - Ad-Hoc Segments

Make Segments Dynamic

RESUL satisfies your dynamic targeting needs with complex events processing, digesting streaming, existing, as well as market data across channels and sources to create your ideal audiences and execute targeted communications. Instead of relying on static segments that are defined in advance, map out detailed rules on specific behavior triggers to dynamically generate your campaign audience in real time.

Apply relevant rules to only target already existing target segments based on their individual actions. Configure brand-specific triggers to align real-time targeting with your unique needs. Evaluate the potential reach of your omnichannel campaign with probabilistic audience size predictions. Furthermore, keep your agents, representatives, and sellers updated with notifications about critical audience behavior delivered to devices most convenient for them.

Audience Segmentation - Dynamic Segments Audience Segmentation - Dynamic Segments

Power Segment Creation with AI

RESUL’s DelphAI engine automatically generates and groups segments based on campaign parameters to build an ever-expanding set of target contacts.

Audience Segmentation -AI Power Segment
Audience Segmentation - Network Wide Targeting Efforts

Coordinate Targeting Efforts Network wide

Expedite and align audience targeting across your network to maximize engagement, conversion, and top-line growth. Share valuable target lists with B2B2B and B2B2C last-mile associates and partners. Based on real-time interaction and audience data from all brand and partner databases, RESUL auto-scrubs target lists at the time of campaign execution to coordinate network-wide engagement efforts and ensure communication relevance.

Additional tools

Control and Target groups

Analyze the impact of campaigns or run hypothesis tests with control and target groups.

Streamlined Approval Workflow

Send your segments for approval before using them in campaigns with our built-in workflow.

Immediate or Delayed Retargeting

Select specific segments easily for immediate or delayed retargeting to sustain engagement at the right pace.

Full Segment download

Download your carefully crafted audience segments in RESUL to use them in other systems.


Boost Efficiency through Streamlined Workflow

Minimize the time needed for sophisticated audience segmentation and timely engagement.

Maximize Marketing Precision and impact

Build the foundation for relevant, effective campaigns with sophisticated target and dynamic segments.

Pinpoint the perfect Audiences for your Campaigns.

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Blog Persona Segmentation. What you really need to know. Learn more
Guide Audience Data Attribute Cheat Sheet Learn more