Lower Cost per Acquisition
First-party audiences outperform third-party segments—fewer wasted impressions, more conversions on search, display, and video.
RESUL Paid Media | First-Party Data Meets Ad Platforms
Stop Renting Audiences. Start Using Yours.
RESUL connects your first-party customer intelligence directly to Google Ads, DSPs, and programmatic platforms, so your budget only goes to targeting customers you actually know.
Performance and Scale
<5sec
Real-time audiences update across Google Ads and DSPs as customer data changes
5+
Multi-platform support for Google Ads (Search, Display, YouTube, Shopping), major DSPs, and programmatic display, video, native, and CTV all from one interface
10M+
Enterprise audience scale: push and suppress segments of millions without throttling
What You Can Achieve
True Incrementality
Understand what paid media actually contributed versus what organic and owned channels would have captured anyway.
Automatic Suppression
Stop paying to retarget customers who have already converted, churned, or are deep in an owned-channel journey.
Unified Measurement
Monitor performance across Google, DSPs, and programmatic alongside your other channels in one place.
Privacy-Ready Targeting
First-party data targeting that works in a post-cookie, consent-first world.
Why RESUL Is Different
First-Party Audiences, Not Rented Segments
RESUL ad audiences are built from your own customer data—purchase history, engagement signals, lifecycle stage—instead of third-party lookalikes.
Audiences That Update Themselves
As customer data changes after a purchase or any other signal, your Google and DSP audiences sync automatically in real time.
Suppression Is Automatic
Recent converters, active journey participants, and opted-out customers are excluded from paid media audiences without manual list management.
Paid and Owned Media in One Journey
Orchestrate adaptive, cross-channel journeys across paid media, email, mobile, and more. No need to juggle multiple tools.
Incrementality, Not Just ROAS
Multi-touch attribution gives you a true view of ad-driven revenue: what paid media actually contributed versus what owned channels would have delivered anyway.
Key Capabilities
Custom Audience Targeting
Push first-party segments to Facebook, Google, and other platforms as custom audiences automatically and in real time.
Event-Based Triggers
Launch ad campaigns based on customer events like abandoned carts, subscription renewals, and milestone dates.
Unified Interface
Manage audience definitions, suppression rules, and campaign triggers across all ad platforms from one interface.
Journey Builder Integration
Paid media is a step in your customer journeys—triggered by audience actions on other channels, informed by individual propensities, and optimized based on real-time engagement data.
Implementation and Support
Ad Platform Integration
Direct integrations with Google Ads and major DSPs configured during onboarding
Audience Templates
Pre-built suppression and retargeting audience templates
One Dashboard
Unified dashboard for cross-platform audience management
Integration Support
Ongoing support for new platform integrations as your media mix evolves
Frequently Asked Questions
RESUL pushes first-party customer segments directly to Google Ads, major DSPs, and programmatic ad platforms. Audiences update automatically as customer data changes.
Yes, RESUL supports social ads—Meta (Facebook, Instagram), Pinterest, X, and LinkedIn. For more information, go to our page on social media. The paid media page focuses on RESUL capabilities for Google Ads, DSPs, and programmatic display, video, and CTV.
Yes, RESUL automatically excludes recent converters, active journey participants, and opted-out customers from ad audiences.
Multi-touch attribution in RESUL measures what paid media actually drove versus what owned channels would have captured to give you a true picture of ad ROI.
Yes, you can include paid media in adaptive, cross-channel journeys from RESUL’s journey builder.
Yes, paid media targeting via RESUL is built on first-party customer data instead of third-party cookies or rented segments.
Your Data. Your Audience. Your Results.
See how RESUL transforms paid media with first-party intelligence.