App-Like Experiences in Messaging
Send interactive messages with carousels, images, and action buttons using the native SMS app. No downloads, no friction.
RESUL RCS | Rich Messaging for the Next Generation
RCS Marketing Simplified
Go beyond text and images. Send rich, interactive RCS messages tailored to the individual customer.
Performance and Scale
200k+
Messages/hour with high-throughput delivery through direct carrier partnerships
100%
Reach with automatic SMS fallback, using rich messaging when available and SMS when needed
40+
Markets reached and growing through major carrier partnerships
What You Can Achieve
Higher Conversion Rates
Rich media and interactive CTAs outperform plain text SMS by 2–3x on click-through.
Brand-Verified Messaging
Verified RCS for business sender badges build trust and reduce the spam perception that plagues traditional SMS.
Seamless SMS Fallback
When RCS isn’t available, messages automatically fall back to SMS to reach all your customers.
Why RESUL Is Different
RCS Respects the Full Customer Journey
RESUL does not treat RCS as a standalone send. Contact-level frequency caps span RCS, SMS, email, WhatsApp, and push, so a customer who already reached their limit on another channel is protected here too.
Triggered by Real Behavior
Messages can be launched from live customer signals such as a cart action, product view, form submission, loyalty event, or service interaction, instead of waiting for the next batch campaign.
Knows Who It Is Reaching
Before sending, RESUL resolves identity across RCS, SMS, email, and other channels, so personalization is based on the customer profile, not just the device.
Measured against Every Other Touch
Conversions are captured inside RESUL’s seven-level attribution model, so teams can see how RCS contributes to revenue alongside email, SMS, paid media, web, and push.
Only Chosen When It's the Best Move
RESUL decides whether RCS is the right channel for the journey based on customer context, eligibility, frequency, and intent, not simply because the device can receive it.
Key Capabilities
Split A/B Testing
Test carousel layouts, hero images, and CTA placements across segments before scaling.
Rich Carousels
Send multi-card carousels with images, descriptions, and action buttons—browsable product catalogs in message form.
Approval Workflows
Manage template review and carrier verification within the platform before any message is sent.
Preview and Testing
See exactly how RCS messages render across devices and carriers with real-time previews.
Implementation and Support
Verification & Registration
Carrier verification and brand registration managed by our dedicated team
SMS Fallback
Automatic SMS fallback configuration included in setup
Pre-Approved Templates
Template library with pre-approved RCS layouts for common use cases.
Expanding Carrier Support
Ongoing carrier expansion support as new markets are added
Frequently Asked Questions
RCS (Rich Communication Services) is an upgrade to SMS that allows you to send rich media, carousels, buttons, and verified sender branding in interactive messages from the native messaging app, with no app download required. It is provided by Google.
RESUL automatically falls back to SMS when RCS marketing isn’t supported, so every customer is reached regardless of device compatibility.
Yes, you can test RCS carousel layouts, hero images, and CTA placements with different audience segments before committing to a version for delivery.
RCS lives inside the native messaging app, which means no separate app download is necessary. RCS for business messaging is suitable for rich one-way communications with interactive elements, while WhatsApp is stronger for two-way conversational flows.
Yes, your dedicated RESUL team will manage the verification of your RCS sender badge (with brand logo and colors) with Google during setup.