Publish Where Your Customers Are
Schedule single, multi-image, carousel, and video posts to Pinterest, X, Instagram, Facebook, and LinkedIn from one calendar.
RESUL Social | Organic Social Post Engagement
Manage Every Social Channel From One Place
Plan, publish, and amplify organic and paid content across Pinterest, X, Instagram, Facebook, and LinkedIn with first-party customer intelligence behind every post and every audience.
What You Can Achieve
Coordinate Organic and Paid
Boost top-performing organic posts into paid campaigns and run audience-targeted social ads without leaving the platform.
Retarget With Real Data
Push first-party ad audiences to Meta, Pinterest, X, and LinkedIn based on actual customer behavior instead of third-party speculations.
Suppress to Save Budget
Automatically exclude recent purchasers, active journey participants, and churned users from paid social audiences.
Channel Switching
When a customer doesn’t open an email or click a push notification, RESUL can switch to a paid social ad as the next step in the same journey.
Why RESUL Is Different
One Platform for Organic and Paid
Most teams stitch together a publishing tool, an ad manager, and a CDP. RESUL handles content calendars, paid audiences, and customer intelligence in one platform, with the same first-party data informing every post and every audience.
First-Party Profiles Behind Every Post
Captions, timing, and audience targeting draw from the same unified customer profile that powers your email and push as opposed to a separate social-only dataset.
Social as Part of the Customer Journey
Organic posts and paid social can sit inside cross-channel customer journeys—triggered by email non-opens, suppressed when a customer converts elsewhere, switched to when an in-app message goes unread.
Suppression Is Automatic
Recent purchasers, churned users, and active journey participants are excluded from paid social audiences in real time. No manual list management necessary.
Closed-Loop Attribution for Organic, Too
Most attribution tools only measure paid social. RESUL connects organic engagement like post views, comments, and saves to downstream revenue alongside paid impressions, so you can see what each touchpoint actually contributed.
Key Capabilities
Meta
Custom Audiences, lookalike audiences, and suppression lists synced in real time via the Meta Business API
Google Ads
Customer Match audiences for Search, Display, YouTube, and Shopping, all updated automatically as customer data changes.
Matched audiences for B2B targeting based on unified account and contact profiles.
Implementation and Support
Built-In Integration
Direct platform integrations with Meta Business, Pinterest, X, and LinkedIn configured during onboarding
Preconfigured Resources
Calendar, asset library, and approval workflows preconfigured for common team structures
Prebuilt Templates
Pre-built suppression, retargeting, and lookalike templates for paid campaigns
Client Support
Ongoing support for new platform integrations as your social mix evolves
Frequently Asked Questions
RESUL connects to social ad platforms via APIs. RESUL pushes first-party customer segments directly to Facebook Custom Audiences, Google Customer Match, LinkedIn Matched Audiences, TikTok, and programmatic DSPs.
RESUL suppresses recent purchasers, churned users, and active participants in ongoing journeys from social ad audiences based on real-time signals.
RESUL can identify lookalike audiences based on first-party data consolidated in the platform. It also supports lookalike templates for social media marketing.
Yes, you can orchestrate omnichannel customer journeys where organic social posts and paid social ads are triggered or suppressed based on real-time customer behavior.
RESUL tracks the performance of social campaigns and social ads with platform-specific metrics.
Make Your Social Posts Part of a Connected Growth Engine
Experience how RESUL connects the full loop for your business.