Every Communication, Fully Explained
Everything You Need to Measure a Communication
Performance against Goals
Channel-by-Channel Detail
Audience Insights
Benchmarking
AI Insights and Retargeting
Performance against Goals
See how each communication is performing against its primary goal, whether that is reach, engagement, or conversion. Track progress from the moment it launches.
Channel-by-Channel Detail
Monitor the metrics that fit each channel. Email opens, clicks, replies, and forwards. WhatsApp grey ticks, reads, and link clicks. SMS delivery and link clicks. Push opens and taps. QR scans. RCS rich-media interactions.
Audience Insights
Understand who engaged and what it says about them. Know top devices, sentiment, demographic splits, geographic concentration, and unknown-to-known conversion.
Benchmarking
Compare performance against similar communications in your industry and against your own past results. Identify whether you are improving and where you stand.
AI Insights and Retargeting
Turn any sub-segment into a retarget list directly from the report. Use Genie's AI-generated insights to understand what drove performance and what to try next.
Why Communication Analytics Is Different
Goal-Aware from the Start
Every communication is measured against the goal you set, not a generic engagement score. You see whether it is delivering the outcome it was launched for.
Channel-Native, Not Channel-Flat
Each channel is measured by the metrics that matter to it. WhatsApp grey ticks, email forwards, SMS replies, QR scans, push taps. Nothing flattened into one generic number.
Benchmarked against Real Comparisons
Compare each communication against your industry and against your own history in one view.
Genie AI, Built In
Genie shows what is working, what is not, and what to try next in plain language. No manual report-building required.
Retargeting from within the Report
Turn converters, non-responders, and drop-offs into retargeting lists without leaving the page.
Every Communication, in Full
See how Communication Analytics offers a complete, benchmarked view of every send.
Frequently Asked Questions
Communication Analytics measures how each communication performs across reach, engagement, conversion, and other channel-relevant metrics.
RESUL uses communication language to reflect a broader view of customer engagement across messages, channels, and journeys rather than a narrow campaign-only lens.
Yes, RESUL is designed to report metrics that fit the actual channel, such as email opens, SMS delivery, WhatsApp reads, push taps, QR scans, and more.
Yes, Communication Analytics compares performance against your goals, your own past performance, and supported benchmarking views.
Yes, the reporting is designed to include audience insights such as who responded, where they are concentrated, and how they moved through the communication.
Genie helps explain what likely drove performance and suggests what to test, optimize, or retarget next.
Yes, Communication Analytics is designed so engaged, converted, or dropped-off sub-segments can be turned into retargeting audiences directly from the report.