Turning Many Brands into One Customer Relationship

A diversified business group used RESUL to connect customer engagement across healthcare, retail, food, lifestyle, and other consumer businesses, creating a more unified customer experience across the portfolio.

Customer
Diversified consumer conglomerate
Scale
10+ brands · 21M+ audience records · 1,000+ customer attributes
$5.16M
In attributed revenue within seven months
The Challenge

The Customer Knew the Group. The Brands Knew Only Part of the Customer.

Consumers interacted with multiple businesses in healthcare, retail, food, lifestyle, and more. Every business understood its own relationship, but no one could see the complete picture.

Each Brand, Its Own View

Every business understood its own relationship—no one could see the complete picture.

Fragmented Engagement

Without a shared understanding, engagement stayed fragmented across the group.

Cross-Brand Blind Spots

Cross-brand opportunities were hard to identify; brands operated largely in isolation.

The Solution

One Customer View across Every Business in the Group

Build the Group Customer View

Unify audience records and engagement signals across brands, business units, locations, and product categories.

Connect Customer Context

Bring together 1,000+ attributes for a richer understanding of behavior across the portfolio.

Activate Cross-Brand Engagement

Enable targeting and journeys that span multiple brands instead of individual business units.

Measure Business Impact

Connect engagement to attributed revenue, conversion, and interactions across the ecosystem.

The Shift

From Partial Views to One Portfolio Relationship

Before RESUL

Many Brands, Partial Views

  • Each business sees only its own relationship
  • No complete picture of the customer
  • Cross-brand opportunities hard to identify
  • Brands operate largely in isolation
With RESUL

One Customer, One Portfolio

  • 21M+ records unified, 1,000+ attributes each
  • One customer view across 10+ brands
  • Cross-brand journeys and targeting
  • $5.16M attributed revenue in seven months
VS
What It Enabled

Ten Brands, One Connected Customer

Cross-Brand Recognition

Recognize the same customer across every brand.

Unified Engagement

Engage customers across business units.

SKU-Level Targeting

Target down to product and SKU.

Cross-Brand Activation

Activate audiences across brands.

Multi-Touch Attribution

Attribute revenue across touchpoints.

Offline Conversion Tracking

Connect offline conversions to engagement.

Automated Targeting

Rules-based targeting on autopilot.

Enterprise Analytics

Analytics and reporting group-wide.

Results

One Customer Relationship across the Portfolio

21M+
Audience records unified
1,000+
Customer attributes connected
41.6%
Cross-brand campaign participation
36%+
Engagement across top categories
10+
Brands on a single platform
The Breakthrough

Ten businesses finally see one customer and can act on the whole relationship instead of just their slice.

Cross-Brand Identity · One Relationship across the Portfolio
Under The Hood

What Powered It

Customer Data Platform Multilevel Account Hierarchy Identity Resolution Omnichannel Orchestration Audience Scoring Attribution & Analytics

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