One Customer. Fifteen Brands. One Experience.
A multi-brand super app used RESUL to unify customer engagement across more than fifteen consumer brands, creating a connected experience across retail, travel, financial services, grocery, pharmacy, and loyalty programs.
The Customer Saw One Experience. The Business Ran Fifteen Brands.
Customers moved between shopping, travel, grocery, pharmacy, financial services, and loyalty expecting one seamless experience—but behind the scenes sat separate brands, systems, teams, and databases.
Fifteen Brands behind One App
Separate brands, systems, teams, and customer databases powered a single experience.
Fragmented Engagement
Without a connected view, loyalty was hard to coordinate and personalization inconsistent.
Fifteen Different Customers
Every brand understood the same customer differently.
One Identity-Resolved Profile across Fifteen Brands
Build the Unified Customer View
Consolidate records across 15+ brands into a single identity-resolved profile for every customer.
Connect Every Brand Interaction
Bring together 700+ attributes across commerce, loyalty, travel, financial services, and engagement systems.
Personalize across the Ecosystem
Journeys adapt to behavior across brands—not within a single business unit.
Operate at Massive Scale
Activate hundreds of lifecycle use cases while reducing complexity and infrastructure costs.
From Fifteen Views to One Customer Relationship
Fifteen Brands, Fifteen Views
- Separate brands, systems, teams, databases
- Loyalty hard to coordinate across brands
- Personalization inconsistent
- Every brand understands the customer differently
One Customer, One Ecosystem
- 73M+ records unified, 700+ attributes per profile
- One identity-resolved profile across 15+ brands
- Journeys personalized across the ecosystem
- 3.5× increase in app reinstallation rate
Fifteen Brands, One Connected Customer
Cross-Brand Recognition
Recognize the same customer across every brand.
Unified Loyalty
Coordinate loyalty across the whole ecosystem.
Multi-Brand Segmentation
Segment audiences across all brands.
Lifecycle Journeys
Personalized journeys across the lifecycle.
Cookie-Independent Identity
Resolve identity without cookies.
Real-Time Engagement
Engage customers in real time.
Cross-Brand Orchestration
Orchestrate omnichannel across brands.
Enterprise Attribution
Attribution and analytics enterprise-wide.
One Customer Relationship across an Entire Ecosystem
Fifteen brands finally see one customer, not fifteen different ones.
What Powered It
Want a Story like This?
See what a single, real-time view of your customer can do for your team. Book a working session with RESUL.
