RESUL Powers End-to-End Traveler Journeys for PT Kereta Api Indonesia (KAI)
Resulticks, a leading provider of real-time audience engagement solutions, will power the cross-channel customer engagement of PT Kereta Api Indonesia (KAI), Indonesia’s main state-owned rail operator serving millions of passengers across the country.
Operating Indonesia’s central rail network, KAI has established its presence in not only transit but also in commuter rail services, airport link services, freight rail services, tourism, and more. With their app Access, KAI has endeavored to transform the entire spectrum of traveler experiences, from first purchases to check-ins and beyond. RESUL—Resulticks’ flagship, all-in-one real-time audience engagement solutions—has been chosen to implement innovative and seamless customer engagement use cases such as new passenger welcomes, offer recommendations, dormant traveler reactivation, and booking-to-hotel journeys through multiple channels.
“We’re honored to be given this opportunity to serve KAI, a transit leader in Indonesia that prides itself on exceptional traveler experience and looks to evolve with this era of data-driven, hyper-personalized customer engagement,” said Redickaa Subrammanian, Chairperson and Co-Founder of Resulticks.
“This is a collaborative effort aimed at creating a scalable data foundation that consistently generates actionable insights, powering experiences across touchpoints throughout the traveler journey, and leveraging the best of our analytics and AI capabilities to enable innovative use cases. We’re excited to play a part in this exciting new chapter.”
Resulticks is working with its partner Metra Digital Media (MD Media), part of the Telkom Indonesia Group, to ensure client success for KAI.
About Resulticks
Resulticks is a leading provider of AI-powered, omnichannel customer engagement and data management solutions. Its platform enables businesses to deliver personalized experiences through real-time data analytics and automation, serving clients across industries in North America, Asia, and the Middle East. Resulticks is headquartered in New York, with additional offices in India, Singapore, and Dubai.