Resulticks to Power Digitized Customer Engagement for 1,000 Indonesian Rural Banks

Resulticks, a leading provider of real-time audience engagement solutions, today announced the signing of a major agreement to enable digitized audience engagement for 1,000 rural banks across Indonesia.

In collaboration with digital agency iNEED.id and the Rural Banking Association of Indonesia (Perbarindo), Resulticks will onboard rural banks nationwide onto Marketing Star—its SME-focused, streamlined multichannel marketing solution.

During the initial phase of the agreement, Resulticks will work closely with iNEED.id to streamline cross-channel communications for participating banks. Marketing Star will provide rural banks with intuitive, easy-to-use multichannel marketing capabilities, marking the first step toward digital transformation for many of these institutions.

By leveraging Marketing Star, rural banks will gain the ability to improve customer communications, strengthen engagement strategies, and modernize interactions with banking customers through data-driven digital marketing.

“This exciting initiative is the latest confirmation of Resulticks’ advancement in Indonesia,” commented Redickaa Subrammanian, CEO and Co-Founder of Resulticks.

“Resulticks strives to empower digital transformation for enterprises and SMEs alike. From major organizations to local institutions, our solutions have helped banking brands take their audience engagement to the next level. Marketing Star is a low-cost, yet instantly impactful, tool for SMEs to do precisely that. We look forward to making a difference for the many rural banks as well as the vast array of SMEs from other sectors in a region ready for digitization.”

Sharing his views on the agreement, R. Joko Sampurno, CEO of iNEED, said:

“iNEED is proud and excited about the strong foothold we’ve gained in driving SME digital transformation across Indonesia. Our strategic collaboration with Resulticks has not only enhanced our capabilities but also strengthened market trust. We are especially honored to have earned the confidence of Perbarindo—a significant milestone that allows us to empower their members with innovative, data-driven solutions for their digital journey.”

“This partnership reinforces our ongoing commitment to supporting Indonesia’s SME ecosystem through meaningful technology adoption and impactful collaboration.”

About iNEED.id

iNEED is dedicated to meeting expectations at every stage of the customer lifecycle. Whether building digital products, creating impactful brands and market experiences, or evolving and managing enterprise services, applications, and infrastructure, iNEED serves as an end-to-end strategic technology partner.

Guided by its commitment to "experience-led everything," iNEED focuses on creating meaningful engagement, engineering innovative ideas, and delivering experiences that are personal, innovative, and authentic.

This approach ensures that every solution prioritizes not only technology, but also the people who use it.

About Resulticks

Resulticks is a leading provider of AI-powered, omnichannel customer engagement and data management solutions. Through real-time analytics, automation, and audience engagement technologies, Resulticks enables organizations to deliver personalized experiences, drive customer loyalty, and accelerate digital transformation across industries worldwide.