Platform ยท Smart Duo

Identify Every Person. Attribute Every Conversion.

Smart Duo combines a branded Smart Link and a cookie-independent SDK to resolve identities, track omnichannel journeys, and deliver individual-level attribution across owned, earned, and paid media.

What Makes Smart Duo Different

Identity Is the Foundation of Attribution

You cannot attribute a conversion to the right touchpoint if you do not know who the person is. Smart Duo resolves identity first, then maps each individual journey from first click to conversion.

Every Individual Gets Their Own Smart Link

Smart Duo generates a unique branded link for each person. Every interaction is tracked at the individual level instead of the campaign level.

From Unknown Visitor to Identified Customer

Smart Duo progressively builds customer identities across three stages: Unknown, Known, and Identified. As identity sharpens, attribution becomes more precise.

Built for a Cookie-Independent World

The One-Line SDK uses device fingerprinting to identify users across browsers, apps, and physical touchpoints without relying on cookies.

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What Makes Up Smart Duo

Smart Duo is built on two core enablers that work together to capture, connect, and convert:

Smart Link

Deferred, individualized deep links that tag and track interactions across all digital assets. Deployable in minutes.

  • Tags every interaction across inbound and outbound channels
  • Supports offer tagging, location-aware logic, and analytics
  • Works across paid media, email, QR, SMS, messaging apps, and more
pre-built connectors

One-Line SDK

A single line of code that powers identity resolution, event tracking, and real-time personalization. Integrates instantly.

  • Tracks sessions, events, and behaviors in real time
  • Enables progressive profiling and identity stitching across devices
  • Supports rule-based triggers and contextual engagement
pre-built connectors
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Smart Duo Capabilities

Identity Resolution

Match anonymous and known users across devices and channels to build unified, evolving profiles.

pre-built connectors

Real-Time Triggers

Activate next-best communications instantly based on individual behavior, context, and profile updates.

pre-built connectors

End-to-End Attribution

Understand which journeys and touchpoints drive conversion at the individual level.

pre-built connectors

Omnichannel Activation

Trigger personalized interactions across every channel, from email, push, in-app, web, SMS, social, and QR to IoT-enabled and offline touchpoints.

pre-built connectors

Progressive Profiling

Capture relevant data over time without friction, enriching profiles with each interaction.

pre-built connectors
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Business Results

42%

Increase in engagement on
pilot campaigns

20%

Lift in attributable
conversions

50%

Lower
acquisition costs

2.1X

Conversion uplift for a
leading bank

10X

Faster audience targeting
and activation

RESUL Genie AI

Agentic AI Data Transformation with Genie

  • Auto-segmentation

    Genie combines event processing, streaming data, brand data, and behavioral signals to construct unbiased segments and uncover hidden audiences using real-time and historical patterns.

  • Dark data discovery

    Genie scours databases for scattered, unstructured data that traditional data ingestion misses, surfacing insights that would otherwise remain hidden.

  • Data quality scoring

    Continuously score and flag quality issues such as duplicates, incomplete records, and stale attributes before they affect downstream decisions.

  • Lead scoring and persona building

    Build detailed B2C and B2B personas. Configure propensity-based lead scoring to assign values to every contact based on engagement, behavior, and fit.

  • Predictive enrichment

    Infer missing attributes and predict customer behavior using patterns across your entire dataset, helping anticipate Next-Best Actions.

#Gnef4dHumZ0Lpj
Find hidden audiences in our Spring Sale audience data
Thu, May 14, 2026, 08:16 PM
User
Genie
Genie
#GnefqI5xzDHm2t

I found 4 audience segments that weren't part of your original Spring Sale segment.

8.4k
High-intent browsers
Viewed sale items 3+ times, no purchase
11.2k
Loyalists at risk of missing the sale
Repeat buyers, no Spring Sale engagement
16.5k
Price-sensitive product explorers
Clicked discount-led content across categories
12.1k
Cart abandoners with renewed interest
Returned after prior drop-off
#Gnef4dHumZ0Lpj
Look across call center notes, branch inquiries, and incomplete loan applications. What explains the drop-off in personal loans?
Thu, May 14, 2026, 08:16 PM
User
Genie
#Gnef4dHumZ0Lpj
Before we launch our summer rebooking journey, score traveler profiles and flag data issues that could weaken targeting.
Thu, May 14, 2026, 08:16 PM
User
Genie
#Gnef4dHumZ0Lpj
Build buyer personas from our recent product-demo leads and score which accounts are most likely to convert this quarter.
Thu, May 14, 2026, 08:16 PM
User
Genie
#Gnef4dHumZ0Lpj
Enrich incomplete owner profiles and predict which customers are most likely to need service, consider an upgrade, or respond to a trade-in offer.
Thu, May 14, 2026, 08:16 PM
User
Genie

Frequently Asked Questions

Smart Duo is RESUL's combination of Smart Link and a One-Line SDK. Together, they resolve audience identity and enable individual-level cross-channel attribution.

Smart Duo tracks each individual across channels using Smart Links and SDK signals, then maps every interaction to a unified profile to measure conversion paths accurately.

A Smart Link is a branded, individualized link generated for each audience member. It tracks interactions across channels and carries context needed for attribution.

Yes, the One-Line SDK uses device fingerprinting instead of cookies to enable reliable tracking across browsers, apps, and physical environments.

Yes, every visitor is assigned a Temporary ID from the first interaction, which evolves into a known and then identified profile over time.

Yes, it connects physical interactions such as QR scans, in-store visits, and POS activities with digital journeys to provide a complete view of conversion.

Most tools measure campaigns. Smart Duo measures people. It resolves identity first, then tracks each individual journey to deliver precise attribution.

Attribute Every Conversion. Know Every Journey.

See how Smart Duo resolves identity and delivers individual-level cross-channel attribution.