New Gartner “Future of Privacy” predictions cite Resulticks consent management initiatives

A new Gartner research report, “Predicts 2019: The Ambiguous Future of Privacy,” takes a wide-ranging look at the impact of privacy and data protection regulations on brands and their customers.

According to the report, within the next two years, “backup and archiving of personal data will represent the largest area of privacy risk for 70% of organizations” compared to 10% in 2018. The report also predicts that by 2023 more than one-fourth of “GDPR-driven proof-of-consent implementations will involve blockchain technology” up from less than 2% in 2018.”

While “proof of concept” consent management initiatives and vendor solutions are relatively few in number due to immediate emphasis on GDPR implementation, the application of blockchain to consent management is noted as an “emerging scenario.” As part of the report’s detailed exploration of blockchain and decentralized consent management, Resulticks is named as a sample vendor with an existing initiative for GDPR compliance.

Other key findings are that the increasingly stringent regulations focused on “restoring the sanctity of individual privacy rights” pose both financial and personal risks, including jail sentences, for non-compliance. The report’s recommendations offer specific guidance to security and risk managers on how to maintain “a long-term competitive advantage and a sustainable customer-friendly operation.”

To learn more about Resulticks’ work in marketing blockchain, today & contact [email protected]. for more information

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