RESUL consolidates all your data sources and channels—email, SMS, social media, voice assistants, IoT devices, POS systems, and call centers as well as messaging apps such as WhatsApp, LINE, and more—to deliver a continuously augmented, 360° view of the omnichannel customer.
In addition to validating, deduping, and cleansing all audience data, RESUL unifies the disparate digital identities of every individual across touch points to pinpoint their true profiles. With multiple layers of rigorous protections, the platform also equips you to meet rising consumer demands and regulatory pressure for data privacy.
Streamline precise audience creation with an intuitive segmentation interface that lets you build complex target segments using diverse attributes, filters, and methods. Add further finesse with configurable lead scoring, persona management, and AI-powered segment creation.
Orchestrate and optimize relevant omnichannel campaigns and seamless customer journeys at scale and in real time.
Engage your audience on the go by weaving touchpoints like QR codes, mobile apps, beacons, sensors, kiosks, and more into their omnichannel journeys. Optimize your communications to each individual by utilizing location/transaction-based data triggers and dynamic factors like weather, temperature, and currency fluctuations.
Easily define detailed business rules to initiate contextual interactions based on relevant triggers and scenarios in real time. Develop, monitor, and optimize communications, offers, content, and product recommendations at scale based on individual audience behavior, content consumption patterns, propensities, past responses, and more.
Start with powerful tools for personalization like multi-variate testing, dynamic content, content targeting, and individualized offers, then go beyond to true individualization with RESUL Smart Duo. This technology enabler enhances your communications and digital properties to identify individual contacts, track their unique journeys after the first touch, facilitate omnichannel handoffs, and support the continuous optimization of their experiences over time.
Dissect your audience engagement efforts with extensive, detailed metrics across multiple reports.
Simplify choosing the ideal communication or campaign for each audience with RESUL's AI-powered suggestions and predictive analytics on reach, engagement, and conversion. Speed up creating comprehensive customer profiles with AI-driven recommendations for data augmentation.
Follow individual user journeys across touch points from unknown to known customers and map out unique conversion pathways for different personas. Explore audience propensities relating to time, channel, and more. Drill down to a singular view of each customer’s persona(s), interaction timeline, campaign participation, channel preferences, and sentiments about your brand, products, and messaging.
RESUL empowers you not only to pinpoint the ROI of your audience engagement efforts at the segment-of-one level, it also evaluates it on seven levels, delivering an exceptional range of attribution insights.