The RESUL Omnichannel Rules Engine is a real-time decision engine governing the type, frequency, and response for every interaction across touch points.
After detecting and processing complex events you have mapped out from all integrated data sources, channels, and endpoints, the engine identifies and prioritizes the communication rules to execute based on a variety of factors.
Frequency and lifetime caps
Relevant rules and conditions
ML-derived individual audience propensities
Once the engine has identified the rules, extracted the dynamic list and contextually prepared the content, it delivers the content according to your audience members' individual propensities around channel, time, offer, and content.
The engine also automatically initiates data synchronization at every touch point to identify all individuals and enrich their profiles, ensuring the relevance of their omnichannel experience—whatever the touch point, always in real time.
Optimize when, where, and how you engage your audience with rules regarding communication frequency, channel, type, and more to minimize waste and maximize ROI.
Contextualize your responses in real time according to rules around transactions, lifecycle events, personas, propensities, and more to truly individualize your audience members' journeys.
Apply engagement rules governing communication responses and next-best actions to continue and deepen conversations with your audience.