B2B2B and B2B2C

Empower your B2B2B or B2B2C network with robust enterprise data framework, unified engagement, and augmented insights.

Hierarchical Account Data Management Icon
Hierarchical Account Data Management

Empower all levels of your complex enterprise with the insights required to unify messaging and coordinate engagement initiatives. Easily govern the data access privileges of different entities and users for segmentation, orchestration, and viewing.

In addition to multilayered security measures, RESUL segregates each entity’s database to ensure its integrity and maintain data storage at the account level. What’s more, RESUL's metadata layer identifies common attributes from disparate databases, ensure seamless communications with customers, and elevate cross-selling and upselling efforts.

Steer Network-level Engagement Efforts

Create, test, and share sophisticated omnichannel campaign templates and target segments with partners and business units, so you can expedite and align audience engagement efforts across your B2B2B or B2B2C network.

To ensure the coordination and relevance of your communication efforts, RESUL also auto-scrubs target lists at the moment of launch based on real-time interaction and audience data from across your network. Moreover, define, monitor, and switch platform consumables on or off for associated accounts to remain within budget constraints.

Steer Network Level Engagement Icon
Analytics and data rollup Icon
Explore Analytics and Data rollup

With RESUL's analytics and data rollup feature, monitor individual campaign activities and performances across your distribution channels or at specific hierarchical levels. Leverage real-time insights from Last-mile associates to optimize marketing operations. Continuously augment your database with relevant data captured from lower levels of the hierarchy.

Experience Next-generation B2B2B and B2B2C Audience Engagement.

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