52% of companies struggle to consolidate data scattered across different parts of their organization.
53% of decision makers at insurance firms consider improving customer experience the primary objective for digital transformation.
Over 60% of all generations now conduct daily transactions online or via mobile apps.
Ensure a singular, 360° view of your prospects, leads, and policyholders by unifying relevant data from all your channels and sources— website database, sales/customer service CRM, core policy generation systems, and claims systems.
Maximize targeted engagement efforts by automatically unifying your buyer personas across distribution channels—agents, brokers, other intermediaries, and direct-to-customer touch points.
Extend your reach beyond the existing customer base with AI-driven look-alike targeting to find new potential audiences that resemble existing high-value segments.
Create and target precise audiences for your tailored marketing efforts with Resulticks’ advanced segmentation module, which offers access to a wide range of demographic, psychographic, transactional, behavioural, policy, and claims attributes.
Integrate online and offline interaction data to facilitate seamless handoffs, inform agent service with deeper insights, and deliver relevant communications to prospects online.
Safeguard the privacy of consumer data with RESUL's multiple layers of robust protections. Maintain the integrity of business unit database by keeping storage at the account level. RESUL is accredited by the Privacy Shields Framework and is GDPR/HIPA/CCPA-compliant.
Deliver consistent experiences and messages throughout the entire journey—from discovery, purchase, and renewal to claim, service query, and loyalty—across all channels and touch points.
Find the right prospects with targeted search and social ads enhanced with the RESUL Smart Link to track each prospect’s journey from the first touch and beyond.
Empower agents and call center associates to deliver personalized services and guide leads to the right plans with real-time audience profile and journey insights across channels.
Uncover life-stage events for policyholders such as marriage, or the birth of a child, to enable relevant cross-selling.
Retarget audience members who have dropped out of the buying journey with personalized quotes through low-cost channels to reignite interest using RESUL's real-time offer capabilities.
Orchestrate continuous, AI-enhanced journeys for each active policyholder with tailored communications delivered on the best channel at the best time possible based on real-time behavior, plan updates, price revisions, new product launches, claim advisory, and risk-reduction tips.
Deliver personalized claim status updates to keep your policyholders informed and ensure they can access the services they need.
Leverage emerging touch points like chatbots, IoT devices, and voice assistants to answer common customer queries, trigger timely renewal reminders, and deliver personalized offers for coverage upgrades.
Pinpoint conversions with precise single- and multi-touch attribution and measure revenue contributions at the segment-of-one level. Tap into complete ROI insights at seven levels: campaign, individual audience, brand or product roll-up, offer, channel, location, and last-mile associates.
Brand or product roll up
With the RESUL Smart Duo embedded into your communications and digital properties, you can access meaningful metrics and deeper insights, including:
Learn how we helped a leading private general insurance company improve retention across channels.Read case study