A month before New Year's Day, Mike receives an email from Vision Airlines informing him of his accumulated reward points, which he can redeem to cover his holiday travel costs.

He clicks on the link and books the airplane ticket for his holiday vacation using some of his loyalty program points.

As he prepares to board the aircraft, he receives a Vision Airlines app notification with a tailored inflight shopping catalogue.

During the flight, Mike explores the catalog offerings on his inflight screen and makes a purchase using his discount offer code.

When the flight lands, Mike receives an SMS thanking him for flying with Vison Airlines.