Customer Lifecycle Management

Orchestrate seamless lifecycle communications and customer journeys across touch points, from awareness to advocacy and beyond.

Customer Lifecycle Management

Mike is a frequent Vision Airlines flyer and a loyalty rewards program member.

“Where should I celebrate the new year's holiday this time?”

Mike Ben Icon
Receives an email Use case

A month before New Year's Day, Mike receives an email from Vision Airlines informing him of his accumulated reward points, which he can redeem to cover his holiday travel costs.

Clicks on the link and book Use case

He clicks on the link and books the airplane ticket for his holiday vacation using some of his loyalty program points.

Inflight shopping catalogue Use case

As he prepares to board the aircraft, he receives a Vision Airlines app notification with a tailored inflight shopping catalogue.

Makes a purchase Use case

During the flight, Mike explores the catalog offerings on his inflight screen and makes a purchase using his discount offer code.

Receives an SMS thanking Use case

When the flight lands, Mike receives an SMS thanking him for flying with Vison Airlines.

Explore how RESUL can help Enhance your Customer Lifecycle Management.

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