The Smart Duo consists of the Smart Link, a universal, ready-to-embed individualized, deferred deep link that can be utilized in owned, earned, and paid media marketing and the one-line SDK, a proprietary one-line code that can be embedded across your digital properties.
The Smart Link can be embedded in a variety of touch points to enhance your engagement efforts.
Effective across channels, devices, and browser types, the Smart Link not only takes up minimal characters but is individually generated for every member of your audience.
Built to deliver optimal efficiency, the one-line SDK utilizes device fingerprinting, instead of cookies, to accurately identify every audience member, regardless of the touchpoint from which they arrived. It also facilitates direct in-app content injection to minimize reliance on IT.
The Smart Duo, like the RESUL platform itself, is powered by next-generation edge, serverless technology.
What does it entail for marketers? Powered by next-gen edge and serverless technology, the Smart Duo can accommodate digital communications and customer engagement at unprecedented scale and speed.
The platform’s foundational technology, supported by the WebAssembly framework (WASM), significantly reduces the delays involved in the delivery of relevant, contextual responses when individuals interact with the brand’s touchpoints. It can achieve, in ideal circumstances, a 2000-time boost in the speed of response, further minimizing frictions and lags in omnichannel CX.
Configure a multitude of dimensions that the SDK captures and acts on: mobile app and domains, SDK permissions, data capture types, notification delivery throttle, whitelisted IPs, inbox classification, and so much more.
Map out the events that will be tracked to trigger just-in-time interactions and achieve improved data efficiency by only capturing data relevant to your marketing efforts.
With the Smart Link embedded in owned, earned, and paid media, and the one-line SDK installed on your websites and mobile apps, you can:
Capture individual journey insights and diverse audience attributes (e.g., device, channel, conversion, offer, implicit and explicit behavioral insights) at the point of the click and at end points.
Differentiate known from unknown individuals and unify the multiple digital identities of every audience member across channels.
Utilize progressive profiling across interactions and touchpoints to continuously augment existing audience profiles. The Smart Duo updates your forms, so each audience member only needs to fill in fields for details not already captured, thus avoiding repetitive data inputs.
Contextualize communications, tailor audience experiences at destinations, deliver next-best offers and content, facilitate omnichannel handoffs, and deliver seamless journeys based on past interactions, individual propensities, real-time insights, and more.
Map out individual audience journeys towards conversion and determine ROI impact through precise single- and multi-touch attribution.
Augment individual audience insights across touch points and over time to achieve a unified, 360° view of the omnichannel customer and their journey.
Identify your audience in real time and across touch points. Utilize their behavior, demographics, propensities, and more to facilitate continuously contextualized journeys towards conversion.
Accurately attribute conversions to the right touch point. Measure revenue contributions at the segment-of-one level for every campaign through powerful single and multi-touch attribution.