Discover transformative insights on all areas of omnichannel marketing from RESUL assets.

Identity Resolution: Demystifying the process.
Reaping the rewards.

In this guide, we make a case for why our AI-driven identity resolution will empower businesses and take a deep dive into how we make it all happen.

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Choosing a CDP: A Complete Beginner to Advanced Guide

Everyone knows that data is the key to better customer engagement and marketing insights, and CDPs have been praised as the tool to unlock its full potential.

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An edge in compliance: The RESUL hybrid architecture

As personalization becomes a crucial consumer demand, brands often have to balance delivering hyper-tailored experiences while ensuring the privacy of their customers’ personal data.

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Multilevel account hierarchy creating value across your entire enterprise

RESUL’s unique multilevel account hierarchy capability enables large enterprises to maximize the value of omnichannel marketing by delivering a single, unified view of performance metrics across the entire enterprise—every subsidiary, business unit, regional branch, and partner.

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Audience scoring - The RESUL approach

It takes more than a single moment in time and considerable report to evaluate an individual audience member’s true value to your business. Doing it manually at scale is virtually impossible.

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Banking Marketing today: 4 personas you need to know

Take a look at the four key insurance customer personas you should know.

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Insurance customer engagement and digital acceleration

Leading insurance brands choose RESUL to set themselves apart from competition, transform their customer experiences, and fuel sustainable top-line growth.

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RESUL live audience dashboard

Discover the total number of individuals who visited your website,
Including live visitor traffic. Monitor the evolution of web traffic from
referral links, social media, organic search, and other sources.

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Marketing flab to fab challenge

Exhausted by marketing buzzwords and hype? Struggling with software that doesn’t deliver? Research says you’re not alone. Learn more. Read the Marketing Flab to Fab Report today.

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360-degree customer view: A primer

The road to a 360-degree customer view differs for every brand. Here are 10 tips to get you started.

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Omnichannel delivery: A primer

Today’s customers inhabit a world of digital devices, touch points, and channels. To deliver a seamless experience brands have to meet customers at the time and place of their preference. Here's a guide with 10 tips to build your omnichannel game plan.

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Real-time marketing: A primer

Accustomed to seamless experiences, empowered by the immediacy of their mobile devices, and expecting instant gratification, consumers have no patience for delayed responses and slow deliveries. Here are 10 tips for your real-time marketing success.

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The 21-day fix for artificial intelligence

If you’re feeling like the promise of AI isn’t coming true for you, you’re not alone. Almost half of the respondents in our Marketing Flab to Fab survey said AI was more fantasy than reality. Here's a 21-day plan for your AI strategy.

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The 21-day fix for big data

Are you feeling overwhelmed by the size and complexity of big data?Or your efforts to harness it have not met expectations? Then brush off all your worries with the 21-day data consolidation plan, which helps you implement a methodical, rigorous strategy, realistic goals, and incremental process to yield the results you seek.

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The 21-day fix for omnichannel

Today’s customers are digitally empowered, who interact with brands across channels and devices at will—anywhere and anytime. Consequently, Brands have to crisscross the path divide alongside their customers to orchestrate frictionless, seamless experiences and consistently satisfy their perpetually moving customers. So, gear up to take the omnichannel challenge.

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The 21-day fix for personalization

Long gone are the days when personalization meant little more than addressing a customer by name.Today’s digitally-savvy consumers expect individualized brand experiences completed with real-time interactions. Take your personalization action a notch higher with our 21-day guided, step-by-step exercises.

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The 21-day fix for real-time marketing

The entire concept of real-time marketing has been redefined. Compelling, contextual, and evolving experiences can now be delivered within milliseconds, and digitally-savvy customers expect nothing less. Marketers must stay up to speed. Here are some quick measures for you to tweak your existing real-time strategy.

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