Personalization: A primer
It’s no news. Consumers like things personalized. They want experiences that are neither[...]
Power package: Big data plus omnichannel marketing automation
A smart solution to the challenge of omnichannel individualization
White paper DownloadOmnichannel marketing readiness in India 2020
Discover the key challenges, priorities, and capabilities for India's marketers.
Research report Download
GDPR compliance for the omnichannel marketer: What you need to know and do
The Fantastic Five of customer engagement
The promise of retail marketing: Challenges, opportunities, and new horizons
Maximize the value of real-time data for omnichannel marketing
Meet the Smart Duo
Offer management for the omnichannel marketer
Customer data platform: A RESUL POV
Power package: Big data plus omnichannel marketing automation
Multi-level account hierarchy: A guide
How well do you know your customer?
Marketing data blockchain: The next big leap
Omnichannel Marketing Readiness in India
The Evolving Customer Experience Report
The omnichannel Imperative: The State of Enterprise Readiness in Southeast Asia
How do you evaluate a CDP?
Voice assistants: A quick intro to the next big thing in marketing
Bank to the future: Customer-centricity as a key differentiator and growth fuel in 2022 and beyond
State of Omnichannel Readiness in India: Retail Industry
10 dos and don'ts of omnichannel email marketing
Keeping up without cookies: What’s next for customer engagement?
State of Omnichannel Readiness in India: Healthcare Industry
Periodic table of analytics
AI, ML, and better customer experience
Internet of things: Where does it mean today?
Hybrid implementation checklist
14 facts: Why email marketing is still critical
QR code 5 quick use cases
Omnichannel VS Multichannel Marketing
RESUL cloud: A security perspective
The rite of passage for banking: Spotlight on banking 1.0 to 4.0
How to create a valuable persona
Types of triggers
State of Omnichannel Readiness in India: BFSI Industry
Is your organization omnichannel ready?
URL shortener vs Smart Link
State of Omnichannel Readiness in India: Telecom Industry
Reference architecture model for the 2020s: Omnichannel CX Stack
Social media : Connecting back to real business objectives
Push notifications 5 quick use cases
Audience scoring - The RESUL approach
Real-time marketing: A primer
An edge in compliance: The RESUL hybrid architecture
Marketing flab to fab challenge
The 21-day fix for artificial intelligence
The 21-day fix for real-time marketing
Banking Marketing today: 4 personas you need to know
Customer Data Platform: Engine of Digital Transformation and Growth
Choosing a CDP: A Complete Beginner to Advanced Guide
Connected Experiences: A New Paradigm for Audience Engagement
360-degree customer view: A primer
RESUL live audience dashboard
Identity Resolution: Demystifying the process. Reaping the rewards.
Omnichannel delivery: A primer
Evaluating marketing automation platforms - A checklist
Multilevel account hierarchy creating value across your entire enterprise
The 21-day fix for big data
The 21-day fix for omnichannel
Insurance customer engagement and digital acceleration
The 21-day fix for personalization
