Audience centricity has long been a key objective for businesses, but achieving it is not always easy, especially for large enterprises with complex organizational frameworks, cluttered tech stacks, and dated processes.
Committing extensive resources towards addressing these challenges is one approach, but not necessarily the most efficient one. This white paper explore what a dynamic multi-level account hierarchy capability should include, with a view towards examining how it provides a unifying solution that empowers enterprises to achieve outcome-driven audience centricity.
Multi-level account hierarchy: A guide