This shift toward seamless integration of online and offline experiences is revolutionizing the way retailers interact with their customer base, offering a new world of possibilities for increasing customer acquisition, engagement, and retention.

Retailers can take advantage of these opportunities by using the Connected Experience framework.

With tailored recommendations for brands in key retail sectors including beauty, shopping malls, and direct-to-consumer (D2C), this guide serves as a starting point for retailers to implement the Connected Experiences framework and boost their top-line growth.

What you will unpack in this guide:

• Cutting-edge use cases spanning the entire customer lifecycle
• Tactical insights to enhance your strategy
• Opportunities for pure-play ecommerce
• Practical considerations for designing Connected Experiences