Resulticks' The Economic Times Marketing Leaders Summit 2020

On March 4, Resulticks’ Economic Times Marketing Leaders Summit 2020 brought together some of India’s industry innovators, senior business decision makers, and seasoned strategists across verticals to explore the latest challenges and opportunities in customer engagement.

Hosted at Hyatt Regency, Mumbai, the star-studded event provided attendees with in-depth explorations of critical topics such as big data, customer data privacy, AI-driven personalization, omnichannel, and more. It provided an opportunity for successful marketers to share how they have been able to redefine their strategies and deliver concrete impact by leveraging the right martech solutions.

The tone and context of the summit was set by Sam Balsara, Founder, Chairman & MD, Madison Communications and Prahlad Kakkar, Founder, Genesis Film Production through their inaugural speeches. Sam Balsara spoke about “Marketing in a slowdown – same bag of tricks will not work”. He spoke about why you should not cut down on your spends during a slowdown.

Veteran Ad film maker Prahlad Kakkar enthralled the audience by talking about “One size does not fit all”. He spoke about ways to engage millennials with stories and experiences and how stories are key highlights of successful advertising.

Dinesh Menon, CMO at Resulticks, participated in an expert panel discussion on the topic of “Big data & analytics: A boon for marketers with responsibility.” Dinesh shared his insights on distilling deeper customer insights and utilizing data to aid today’s omnichannel customer engagement efforts. He also discussed in detail about the difference an AI-based marketing solution can make in achieving business goals as well as the importance of utilizing martech responsibly.

Dinesh also anchored a Fireside Chat with Gaurav Suri, Senior Executive Vice President & Head of Marketing, UTI Mutual Fund. Centered around “leveraging omnichannel marketing technology to drive business growth,” the conversation saw Dinesh and Gaurav exchange thoughts on the strategic essentials to delivering the right experience to every customer and the growing role of omnichannel marketing technology in powering this initiative.

Resulticks’ exhibit booth drew the interest of business leaders with the platform’s innovative capabilities, creative use cases, and engaging case studies on how it has enabled leading brands across the world achieve major business impact through truly omnichannel, real-time, and attributable customer engagement.

About Resulticks

Resulticks is a real-time, big-data-driven marketing cloud solution built from the ground up by experts in marketing, technology, and business strategy to deliver top-line growth. Outcomes-focused and enabled by the world’s first customer data blockchain, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach and attribution at the segment-of-one level, Resulticks is changing how brands worldwide reach, acquire, and retain satisfied customers.

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