On February 20 and 21, the Great India Retail Summit 2025, organized by The Economic Times, took place at Jio World Convention Centre in Mumbai. The event brought together leading brands, vendors, and experts from all segments of India’s retail industry for two days of discussions, symposiums, and exhibitions on the future of retail customer experience—innovative strategies, technologies, and products redefining the opportunities available.

Resulticks, as a leading provider of real-time audience engagement solutions and a Gold Partner of the Summit, was among over 50 major exhibitors at the event.

The company showcased its portfolio of products, its latest AI-enabled capabilities, and an eye-opening case study on contextual mobile app targeting utilizing facial recognition technology. Resulticks’ exhibit offered the summit’s attendees a close look at how the vendor is delivering concrete, intuitive solutions to brands trying to navigate a rapidly evolving retail customer experience landscape.

Redickaa Subrammanian, Co-Founder and CEO of Resulticks, also led a Fireside Chat with Satya Krishna Kunadharaju, Corporate Vice President – Head of Digital Strategy & Transformation RP Sanjiv Goenka Group. The conversation touched on the significance of data in retail customer engagement, the biggest challenges that continue to trouble retail marketers, and practical tips for building a data-driven, CX-focused growth strategy. Subrammanian emphasized the need for brands to center their tactics, customer journeys, and engagement programs around data—properly unified, enriched, and activated—to derive context, relevance, and precision at scale, all while implementing the necessary measures to ensure security and regulatory compliance.

“This year’s Great India Retail Summit was a fantastic experience for us, with many new discoveries and connections made,” commented Subrammanian. “As Resulticks gears up for aggressive expansion this year, we continue to approach the real concerns and demands of retail brands as the source from which our product strategy is created. Our work in Internet of Things-enabled customer engagement and now AI make us well-suited to tackle the new CX challenges of the retail sector in 2025 and beyond.”