Resulticks and Metra Digital Media Unveil Landmark Integration of RESUL with DigiPop

Jakarta, Indonesia – Resulticks, in collaboration with Metra Digital Media (MDMedia), proudly announces a pioneering integration of RESUL, the company’s flagship, all-in-one, real-time audience engagement solution with DigiPop, Indonesia’s leading demand-side platform. This trailblazing partnership, scheduled to launch in January 2025, sets a new benchmark for digital marketing in Indonesia, offering businesses unmatched capabilities for customer acquisition, engagement, and retention.

Redickaa Subrammanian, Cofounder and CEO of Resulticks, noted that this integration empowers clients in Indonesia with out-of-the-box access to high-quality audience data they can use to identify new audience segments, create targeted campaigns, and gain enriched insights into how well their marketing efforts perform.

She continued, “This collaboration represents a transformative step in Indonesia’s digital marketing landscape. Knowing that data is the source of successful audience engagement efforts in 2025, we’re making it easier than ever for brands to get the data they need to unlock new growth. By integrating RESUL with DigiPop, we’re providing brands with a single, cohesive solution to meet customer acquisition challenges and achieve measurable success.” 

RESUL’s comprehensive range of functionalities, enabled and enhanced by data from the Telekom Indonesia Group, includes a built-in customer data platform, omnichannel orchestration, in-depth analytics, real-time personalization, and more. Empowered with DigiPop’s extensive ad-tech capabilities, RESUL clients now have a one-stop shop for all their ad targeting and customer engagement needs across channels and lifecycle stages.

Reynaldo Penggabean, Senior General Manager of Product at MDMedia, added, “The partnership with Resulticks underscores our unwavering commitment to lead the way for digital marketing innovations in Indonesia and to enable our clients to elevate their engagement strategies with combining cutting-edge technology, rich data, and creative delivery.”

About MDMedia 

PT Metra Digital Media (MDMedia), a subsidiary of PT Telekomunikasi Indonesia Tbk, specializes in digital advertising solutions. Leveraging innovative communication platforms, MDMedia is dedicated to delivering impactful brand communication solutions across Indonesia.

About Resulticks 

Resulticks is a global leader in omnichannel marketing, delivering real-time engagement solutions that empower brands to connect with their audiences more effectively and achieve measurable results.