Shoppers in 2023 care about more than just products and prices. In an era of interconnected digital experiences, cookie-cutter one-size-fits-all tactics are quickly falling out of favor with the global consumer base.
Carving out your niche in this hyper-competitive space demands an informed approach with a holistic understanding of your customer personas before they interact with your brand.
That’s where our 2023 retail customer personas guide enters the picture.
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What’s in the guide?
Our comprehensive guide to retail customer personas in 2023 covers all the key aspects of what makes the present-day retail customer tick in terms of purchasing patterns. Through the guide, you’ll learn the ins and outs of adapting a personalization strategy that works best for your business and the different target audiences, including:
- Key traits of distinct customer personas
- Primary motivations behind their purchasing decisions
- Channels of choice for each persona
- Tips for success to get consistent sales across all personas
